Senior Live Stream Operations

Job Description:

• Develop and implement live-streaming strategies, promotional campaigns, and sales-driven activities

• Develop and manage monthly livestream schedules across TikTok, Shopee, and Lazada, including goal-setting and daily sales breakdowns

• Monitor live-stream performance metrics in real time, track sales progress, and propose timely actions to close gaps and optimize engagement and sales conversion

• Plan monthly livestream activities, including promotional gameplay, testing new tools, and audience engagement strategies

• Optimize livestream layout and atmosphere according to campaign objectives and monthly plans

• Collaborate with platform representatives to secure additional exposure opportunities and resources

• Analyze and adjust product ordering in the livestream cart based on performance and consumer feedback

• Test and evaluate new products and tools on livestream platforms, providing timely feedback and improvement suggestions

• Manage and maintain live-streaming equipment to ensure smooth operation

• Lead and supervise the live-streaming team, including hosts and operations staff, and propose performance optimization plans based on data and real-time feedback

• Provide product and communication training to livestream hosts, including preparation for new product launches

• Ensure compliance with platform policies regarding account ratings, dress code, language, and presentation standards

• Oversee livestream page content accuracy and adjust scripts, product focus, and promotional mechanisms in real time
• Collect, analyze, and report livestream data weekly and monthly to evaluate impact on GMV and customer engagement
• Perform other duties as assigned
  

Qualifications:

• Bachelor’s degree in Media, Marketing, Communications, or a related field

• Male or female, aged 27–35 years

• 3–5 years of experience in e-commerce or livestream project management (experience with marketplaces such as Lazada, Shopee, TikTok, or related platforms is a plus)

• Strong interpersonal and communication skills, with the ability to influence stakeholders

• Proactive, solution-oriented, and comfortable working in a fast-paced, entrepreneurial environment
• Demonstrated leadership, organizational, and project management skills
• Able to prepare monthly reports and provide performance insights
  
• Capable of working under pressure and delivering results
• Proficient in Chinese, both written and spoken